Club Atlético River Plate
June 26, 2011, was a dark day in the history of Club Atlético River Plate. After a complicated season, that day was when the club's relegation to Second Division was certified.
What happened?
Club Atlético River Plate was relegated to the second tier for the first time in its history. Two years later, Rodolfo D’Onofrio and Matías Patanian won the presidential elections and took over the Argentine club.
How did they achieve the resurgence?
Matías Patanian stated that they gave Club Atlético River Plate the institutionalization it lacked and multiplied the revenue by five. They started working on marketing and professionalized management.
What is the business model of Club Atlético River Plate?
The business model of Club Atlético River Plate is based on professionalizing management and marketing. They went from a capacity of 70,000 to 86,000 people in the stadium and have 350,000 members who pay their monthly fee.
| Statistic | Value |
|---|---|
| Initial capacity | 70,000 |
| Current capacity | 86,000 |
| Members | 350,000 |
